target audience summary ~ for horror

Gender: male

Age: 18 – 20’s

Class: C1-D


Psycho-graphic Profile: 
-could be an individualist.
-could also be a mainstreamer as horror films can be seen as mainstream now.


Consumption Patterns:
-action games.
-alternative music.
-socialising.
-either in full time education (University) or semi-skilled labour.
-would most probably go out in groups, this is when they would see films of their choice.