Thursday, 23 June 2011

target audience summary ~ for Tim Burton

I have found this information from looking at various blogging sites in which the topic is Tim Burton films. 

Gender: male and female -the users seemed to be split fairly evenly in gender.
Age: 25-35 - this is noticeably older than the T.A for horror. 
Class: B1-C - the job description on the profiles seemed to indicate well paid and therefore possibly well educated profile. This is also different to horror.    


Psycho-graphic Profile: 
-most likely be highly individualist -due to the nature of the Burton "genre"
-could also be a bit of a mainstreamer as Burton films are extremely popular
    This overall is very similar to the profile for the horror audience. 
Consumption Patterns:
-spending disposable income on creative things such as art work.
-alternative music.
-socialising.
-either in full time education (University) or skilled labour.
-film seeing would be due to their interest in art forms. 

However, there may possibly be a problem with this bit of research due to where I resourced the information from. As it was on a film review site, it cuts the demographic from all Burton fans to; Burton fans who often use review/blogging sites.
http://www.rottentomatoes.com/m/1221547-alice_in_wonderland/-link to where I found the information.

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